Growth Marketing & Sales

We are here to provide your business with the necessary innovative and financial stimulation.Through our dynamic approach, we can help you become the leaders of tomorrow.

How do we work?

We have a multi-faceted approach that amalgamates both qualitative and quantitative methods. Our profound knowledge and expertise in case studies and reference cases will help you as a client to reach the best of your potential. Our major areas of work include-
  • Improving the image of your brand: Our job is to develop an immaculate understanding between ourselves and the client about the optimal functioning of a company. With our help, your company can acknowledge all the practices that will make your brand different, relevant and reliable. We can help you with getting an edge over your competitors and how to not become a part of the crowd. Through our strategies, you can even learn to differentiate between brands that are already established for a better perspective on customer needs.
  • Boosting brand portfolios and architecture: We portray and describe all your fragmented Content services as a brand in detail. In the contemporary world, all brands have become service-driven to keep up with the demands of the contemporary world. This is why different services are launched by the same brands, tailored to a particular customer experience. Our services will help you to avoid any sort of confusion or overlapping among these services. We will make sure that each and every service stands out to the customer and yet looks put together. Customers will be able to derive the purpose of each and every service, and everything will be comprehensible to them.
  • Delivering the brand promise at all steps: In this competitive world, it is very important for a brand to deliver on all its promises; otherwise, it will be relegated in no time. This is why it is very important to develop effective strategies and a long-term vision towards customer satisfaction. Our versatile vision towards business, backed by a dynamic approach, helps brands to cater an unparalleled business experience to customers. As a brand, you will be able to figure out the best possible business strategies for you to gain a positive customer experience in the long term.
  • Analysing and tracking growth: Working without velocity in business is frivolous. It is very important to analyse your growth and the output of the efforts that you have been putting into your business. With our help, you will be able to track your growth from the inception of your business to the present situation. If the growth is exemplary, then we will also help you in adapting sustainable measures for the same. If it’s not as expected, then we can help you improve your position through our expertise and acquaintance with such business practices.
  • Making businesses profitable: To put it very blatantly, it is the ultimate truth that business is done with the purpose of making money. If your business is not making money, then even your passion for it can’t fuel your motivation. This is why we understand the vitality of making money in a business and help our clients to achieve that. Our work includes making a detailed report by taking into account all the tangents of your business. This includes your customers,internal organisations,business environment, and markets. After making a detailed report, we draw parallels with your competitors in the market to scrutinise where you are lacking as a brand. The next step is to embed the suggested strategies in your business for enhanced customer experience.
  • Our competencies in marketing and sales cover the complete business lifecycle.

Digital Marketing & Multichannels

  • Make the most of your channels to market by being in the right places in the optimal way. An adroit strategy is essential to winning in a rapidly evolving, digitizing channel landscape. We can help you develop this optimal strategy through an understanding of the customers’ journey and their likes and dislikes, combined with channel requirements, incentivization levers and cost to serve. The outcomes will include greater reach, strategic differentiation between channels and outsized share in growing channels — all translating to more revenue and profit.
  • Speak to the right customers in the right way at the right time. The marketing landscape is changing more rapidly than at any time in the recent past, with digital, social and mobile technologies making traditional models of engagement obsolete. To develop marketing strategies that will direct your resources more effectively, we combine our commercial expertise in advanced  data analytics with a game plan that gets your message in front of the audiences you need to reach. You’ll stimulate sales and strengthen your market positioning, thanks to a strategic view of the marketing mix that  ties in more effectively with sales and product strategy.

Commercial Excellence

  • Define the optimal go-to-market strategy and commercial organization that will deliver against revenue growth or profit improvement objectives. In both nascent and mature markets, companies need to make complex choices around their go-to market strategies, considering both direct and indirect models. In nascent markets, the relevant channel infrastructure may not be available, and a business may need to invest independently or in partnerships to build new routes to market. In mature markets, the distribution landscape may be evolving or consolidating. A business needs to select carefully the go-to-market and commercial models that would effectively and efficiently get its products or services to the customers, while allowing the business to capture the maximum\ value across the distribution chain.
  • Reinvigorate revenue growth and optimize sales and marketing spend. Commercial Excellence comprises a series of steps that an organization can take to define its target customers and plan the delivery of its value proposition to them, supported by excellent sales and marketing execution. Commercial Excellence is key for businesses that seek to establish a new go-to market model to enter new categories or markets, and also for established businesses that aim to gain a competitive advantage and target incremental growth in mature, highly competitive categories. In our experience, Commercial Excellence  initiatives can yield concrete financial benefits in terms of revenue growth and/or substantial SG&A savings through optimized resource allocation.

Sales

  • Identify the highest priority customer segments to target, and define value propositions tailored to the needs of those segments. Many companies struggle with how best to understand, segment and prioritize customers — and how to optimize the economics, from both a provider and a customer perspective — leading to a “one size fits all” approach for allocating resources and investment. We rely on external research and  rigorous quantitative analysis of sales data to inform customer groupings and determine the appropriate segments to pursue with the right value proposition. Our customer targeting capability provides  clients with a clear focus on the “best fit” segments where the business can drive revenue and profit growth.
  • Improve and accelerate sales performance by determining the right processes and enablers to maximize the commercial team’s effectiveness. To realize sales gains, sales and marketing processes need to align with the customer strategy and go-to market model throughout the sales cycle. Sales enablers, such as compensation scheme for the team, key performance indicators, systems and tools, and training programs, must also be established to ensure that the sales team has the best support. We advise and support management teams on establishing the right infrastructure to root out sales productivity drains, align incentives and ultimately drive sales growth.

Customer Experienced & Loyalty

  • Increase customer traction by providing the seamless experience they want. This involves grasping customer needs across your portfolio of brands, products and channels — and, through this, defining the important characteristics of  customer experience. In return, see higher profitability and increased loyalty by focusing on strategies to address pain points and create customer advocacy. You’ll also improve your ability to serve targeted customer segments and develop differentiated customer experiences with high return on investment.

Branding

  • Position, develop and invest in your brands to differentiate
    and drive growth. You’ll gain a clearer perspective of which
    customers a brand (or portfolio of brands) is serving. You’ll also
    understand each brand’s points of difference better, acquiring
    the insight to grow share, improve positioning and build clearer
    targeting of customer segments. All this points to higher
    revenues and profits from improved alignment with customers
    and distribution channels.

Product & Pricing

  • Bring a customer focus to developing new products and services. Assume a customer-centric lens as we develop new offerings. A key part of this is developing an understanding of customer needs — both met and unmet — from your own product offerings plus those of your competitors in order to identify new opportunities.
  • You’ll increase revenues and reduce the risk of failed product launches. You’ll also surface untapped product and service opportunities, and improve efficiency and speed to market, all via our customer-centric approach to innovation.
  • Maximize overall profit while increasing margins and/or market share. Getting pricing right is one of the most critical commercial decisions for any business. It can lead to significant increases in  top-line results; the bottom-line effect is even greater. Our approach allows you to develop the optimal initial pricing framework and sales incentives and to see ongoing benefits from an analytical pricing framework informed by customers, market conditions and the competitive environment.