How to attract the customer is a common question of all marketers. Businesses spend millions of dollars trying to woo customers. Still, Entrepreneurs often complain about poor growth in revenue and profit. However, studies show that companies that follow the laws of nature in their management become successful. They also attain sustainable development.
In this article, I shall show you how to attract customers by following the laws of nature and skyrocket your business without stress.
Let’s dive into Nature’s Laws that can be imitated to attract customers in businesses.
Bees need the nectar of flowers for their survival – and they help cross-pollination between flowers. That’s direct or indirect marketing to attract the customer? You decide.
Animals eat fruits and drop the seeds on the ground, where those can germinate and grow into trees.
Businesses invariably fail if they skip the first step of finding their “product-market fit.”
You may be emotionally attached to your luggage with geotagging for air travelers, but that may not attract the customer in today’s market. As a result, the business won’t be viable.
Laws of Nature established the rule of “giving first before taking.”
Each species of flowers and fruit has its distinct brand. They don’t spend money on ads, but they provide a lot of value in advance. For example, everyone knows that a mango is a delicious fruit and a rose is a fragrant flower. Those attract the animals to enjoy the benefits and directly or indirectly help the growth of those plants.
Nature does not produce anything – the main product or any byproducts that can’t be reused or recycled.
Skins of fruits, leftover fruits, or leaves, or bodies of dead animals – everything decompose into manures that can nurture other trees.
Businesses can follow this law of nature by taking care of the environment. Therefore, in the coming days, only environment-friendly companies will attract customers in a sustained manner.
It takes some more profound understanding. Each living and non-living entity is not a stand-alone business, and everyone works for everyone else. Economists and entrepreneurs will perhaps take some time to understand this. The social algorithm of nature is way more advanced than capitalism, communism, socialism, or democratic theories.
The whole system is interdependent, closed within, and at the same time encompasses the infinite universe.
Interestingly, street vendors like fruit hawkers and tea-stall owners understand this phenomenon better than most management-educated professionals.
If you look with open eyes, you’ll realize that animals can’t live without plants and vice-versa.
Ram Charan, a great management guru of our time, has described this candidly in his bestseller book, “What the CEO Wants You to Know.”
People in many Indian villages are beating recession caused by the Covid-19 lockdown. They form a closed circuit of business. The ecosystem attracts buyers from within their town. Some examples are like:
A vegetable vendor buys his provisions from the grocery retailer; the grocer buys his cakes from the local baker.
The baker buys his fish from the fish vendor, and
The fish vendor buys vegetables from the vegetable seller.
Salaried people and pensioners buy from every one of the above. They pump in money from their income from outside the village.
That’s an excellent social system of interdependence in line with the laws of nature.
There are two kinds of automation we see in businesses.
Examples are automobiles and other machines that burn fossil fuel electricity generated by burning fossil fuel, wood, and waste.
Those pollute the environment by producing surplus heat, increasing carbon footprint, and poisonous chemicals on earth.
It’s already available around us. Households run by solar electricity, hydroelectric turbines, and windmills are some examples.
You won’t find any living being use energy that pollutes the earth. Some instances pollute the atmosphere. Volcanic eruptions, meteorite strikes, and cosmic rays are some examples. However, those are parts of nature’s dynamics where it transfers energy from a higher state to a lower state by releasing energy.
Birds leverage wind power to migrate from one continent to another for survival. Solar heat evaporates billions of tons of water into the cloud, and the wind power moves the cloud, causing rainfall on land and make it fertile. The mountains store the surplus water as glaciers and drip feed life by flowing through rivers.
Humans already know how to use geothermal, solar, or hydro energy to drive automation and comfort.
Humongous amount of discussions take place on subjects like:
Creation of marketing funnels
Customer value journey
Customer loyalty
Flywheel marketing
ROI on Ad spend
Social media marketing
Marketing automation
The list can be longer.
Marketing experts undertake case studies and metrics to determine the efficacy of a slew of different marketing techniques. No doubt, those are useful.
The problem is, understanding those areas and their interconnectivity with each other can take a long time and experience. Of course, formal training and experience in marketing are essential to run a business. Understanding “Nature’s Ways” can make your job 100x easier to understand and practice modern marketing.
Nature is always with us and around us, but we often overlook the way it works. The devastatingly simple yet less observed principle of Nature’s Laws is hidden in its core objectives. It attracts its target group leveraging just four embedded motivations of the mystery, called Life.
Nature’s business objectives are four sustainable and fundamental targets for all living beings.
Nature doesn’t run after money. That’s because money is an artificial medium of exchange that nature doesn’t understand. Yet, it knows the value of building assets that keep growing at exponential rates. Instead of money, it leverages the natural forces of nature to carry out its operations.
An entrepreneur should know how to attract the customers at will. The science and art of marketing have developed a lot. We see how technology is leveling the playing field. Today is a golden time to explore the new business opportunities that are coming up in the 21st. Century.
When planning our marketing strategy, if we simulate some laws of nature in our business, the success rate can go up exponentially and sustainably.
I hope you have enjoyed the article. Please post your feedback and questions in the comment box below.
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